2s
delay in load time hurt bounce rates by up to 103% and is correlated with up to a 51% decrease in session length
"When the page is slow, the visitor doesn’t know if the delay will be another 500 milliseconds or 15 seconds. Maybe it will never load. And the back button is right there."
"Almost half of consumers say they’ll try to refresh a page at least once when it takes 3 seconds to load. But 22% say they’ll close the tab, and 14% say they’ll visit a competitor’s site. If you count on 1000 visitors, that’s 360 potential customers gone." Source
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